The 25% Revolution—How Big Does a Minority Have to Be to Reshape Society?

There seems to be a tipping point when a minority opinion reaches 25%. New research shows not much changes below 25% but then a major shift happens. That lack of movement can be discouraging for new causes but remember the tipping point. Read about the effect in Scientific American:

scientificamerican.com/article/the-25-revolution-how-big-does-a-minority-have-to-be-to-reshape-society/